5 Ways to Use HubSpot CRM to Grow Your Sales

When your company first started out, you were probably a lot more worried about making any sales at all instead of having a clearly defined and streamlined sales process. At the beginning, your few sales people were probably encouraged to bring in new customers in any way that they could. And it wasn’t so difficult to keep track and stay organized when you only had a handful of leads, prospects, and customers.

But as your organization begins to scale and you bring on more sales reps, your customer base will become larger and more difficult to manage and maintain. A standardized process will become more critical in order to offer a successful buyer experience each and every time your rep—any rep—is given a lead.

When your company starts to grow, the best solution is to implement a CRM system in order to turn your sales organization into a well-oiled machine and achieve sustainable growth. And HubSpot CRM is the software program that you should implement. Not only is it free to use, but it can allow you to grow your sales in a variety of ways, like the ones detailed below.

1. Document Your Sales Process

When you start to add on a lot of sales reps, you need to document your sales process in order for all of your information to be as useful and effective as possible. You can’t rely on word of mouth to pass down instructions, and you can’t let your sales people do whatever they want if you want to see consistent results. HubSpot CRM is a centralized hub where you can document the stages and the activities of your sales process to ensure that your reps are properly trained and have the information they need to sell more effectively.

2. Reduce Data Entry

If your sales people are spending a large portion of their workdays inputting contact data, manually tracking leads and opportunities, creating reports, and working on other tedious administrative tasks, they have less time to sell. By implementing HubSpot CRM, you can reduce data entry thanks to intuitive automation. This will free up your sales people so they have more time to meet customers and close deals.

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3. Create More Accurate Forecasts

Your sales team relies on the forecasts that you create. When you’re creating them in spreadsheets, you risk making mistakes with broken formulas, arithmetic mistakes, and bad data entry. Because your sales team’s decisions are only as good as the information they are based on, you need to ensure that your forecasts and reports are completely accurate. By using HubSpot CRM, you can automatically assign proper values to deals based on the stages that they’re in. Using an accurate deal forecast will give you increased visibility so you don’t get blindsided by unforeseen end results. Your sales team will be able to sell based on accurate information.

4. Better Collaboration

When your sales people are constantly at odds with themselves and with other departments, you can easily lose out on great opportunities. To create a more efficient sales process, you need company-wide collaboration, and HubSpot CRM allows you to have that. It can become the information repository at your company—the place that everyone looks to for answers and the place where everyone can share data. When you integrate HubSpot CRM with your marketing automation software in particular, you can allow for a better stream of communication between sales and marketing that will help you increase your sales.

5. Keep Track of Progress

Sales managers need to be able to keep track of their sales team’s progress in order to give nudges and pushes when needed, coach when needed, and back off when required. HubSpot CRM can help your managers keep track of quota and deals without having to keep bugging reps for progress reports.

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